IN A bid to reduce cases of drunk driving and promote responsible drinking amongst the youth, Uganda Breweries Limited conducted a DRINKiQ training at Makerere University Business School, as part of its Red Card to drunk driving campaign.
This was on Friday last week.
The six months’ campaign was launched at UMA show grounds by the Assistant Inspector General of Police, Uganda Police Force, Dr. Stephen Kasiima on December 16, 2014.
While addressing the students during the session, Ms. Rhona Arinaitwe- Corporate Relations Executive at Uganda Breweries Limited said that the youth should spearhead the campaign against drunk driving because they constitute the largest percentage of the country’s population.
“The reason as to why we are here today is because we want to empower you with the knowledge to make conscious decisions when you are out having fun. As a brewery, our interest is not in seeing our products bring harm to our consumers but for our products to be part of the celebratory moments in your lives,” Arinaitwe said.
“By the endof this session, you should be able to know how much is too much for you, how alcohol affects your body in relation to your gender, what role food and water play to minimize the rate at which alcohol is absorbed in your body and tips to avoid misuse of alcohol.
At the same event, Irene Ntale, the Red Card Campaign ambassador performed her hit singles including the campaign song “Think of me”, urging them to be responsible when making decisions.
“We have all been affected or we associate with people that have been affected by the effects of irresponsible drinking. Some families are broken by one’s irresponsible drinking habits while others know the pain of losing a loved one due to drunk driving.
I am blessed to be the ambassador of the Red Card campaign because I desire the best for my fans. I urge you to treat yourselves with respect, make conscious decisions not to drive under the influence of alcohol. Enjoy responsibly”, Ntale said.
UBL has run the Responsible Drinking campaign for the last 7 years because of its effectiveness in delivering the message against drunk driving to society and the good response it has received. An evaluation report of last year’s campaign carried out by Millward Brown, a global communications firm, shows that the campaign created huge awareness on responsible drinking.