THE SEARCH for the 2015 Miss Uganda was launched last Friday in Kampala with Crown Beverages Limited under its Mirinda brand increasing its sponsorship by more than Shs10 million from Shs30m (2014) to Shs40 million.
The search starts on May 30 with a tour to the north with the crowning ceremony set for July 10, 2015 at the Kampala Serena Hotel.
This year’s contest, just like the 2014 pageant, will run under an agricultural and entrepreneurship theme targeting the youth.
Mr Timothy Luzinda, the Mirinda brand manager, said at the evening launch: “Like we promised last year, we are sponsoring the 2015 Miss Uganda to a tune of Shs40 million to make it memorable one, one that befits the standards of Mirinda. We believe the investment is worthy because Miss Uganda has such a long and memorable history. Our strategic objective is thus, to elevate Miss Uganda pageant to new heights.”
“Mirinda is a very exciting and versatile brand that allows everyone to free their fun side. The brand’s attributes; spontaneity, provocativeness, boldness, playfulness, among others are brought to life through its rich array of flavours; Pineapple, Green Apple, Orange and Fruity. These qualities are consistent with the core attributes of Miss Uganda,” Luzinda added.
Mirinda also sponsors the Mirinda Miss Teen project, whose forth season was launched last month and will run until early September.
Ms Brenda Nanyonjo of Kezzi Entertainment, the Miss Uganda franchise holder, said in Uganda, Beauty with a Purpose is gaining momentum with community services, and projects like the Education Fund, the fight against teenage pregnancy and early marriages, the fight against HIV/Aids and now the promotion of agriculture among the youth.
“Miss Uganda has grown from strength to strength over the years with a starting audience of 800 in 2011 to 8,000 in 2014, inclusive of the Regional Searches. The 2014 contest was such a success in every respect. The quality of girls and their ability to exhibit intelligence was amazing. We are grateful that Mirinda has once again sponsored the pageant. Part of the proceedings from the Miss Uganda Pageant will go to the Miss Uganda Foundation to purchase land to set-up a demonstration farm,” Nanyonjo said.
“The 5th annual Miss Uganda search campaign is to celebrate all the beauty Uganda has to offer. We are celebrating five years since we took on the franchise and we are massively planning a grand finale that will make jaws drop,” she added.
The reigning Miss Uganda is Leah Kalanguka.