THE SEARCH for the 2015 Miss Uganda was launched last Friday in Kampala with Crown Beverages Limited under its Mirinda brand increasing its sponsorship by more than Shs10 million from Shs30m (2014) to Shs40 million.
The search starts on May 30 with a tour to the north with the crowning ceremony set for July 10, 2015 at the Kampala Serena Hotel.
This year’s contest, just like the 2014 pageant, will run under an agricultural and entrepreneurship theme targeting the youth.
Mr Timothy Luzinda, the Mirinda brand manager, said at the evening launch: “Like we promised last year, we are sponsoring the 2015 Miss Uganda to a tune of Shs40 million to make it memorable one, one that befits the standards of Mirinda. We believe the investment is worthy because Miss Uganda has such a long and memorable history. Our strategic objective is thus, to elevate Miss Uganda pageant to new heights.”
“Mirinda is a very exciting and versatile brand that allows everyone to free their fun side. The brand’s attributes; spontaneity, provocativeness, boldness, playfulness, among others are brought to life through its rich array of flavours; Pineapple, Green Apple, Orange and Fruity. These qualities are consistent with the core attributes of Miss Uganda,” Luzinda added.