THE WORLD of sport will have its eyes firmly fixed on the Rugby World Cup in the upcoming months.

 

Heineken Uganda  National  Sales Manager Nathan Akandwanaho gives his speech

Heineken Uganda National Sales Manager Nathan Akandwanaho gives his speech

Heineken East Africa General Manager Uche Unigwe fraternises  with Uganda Rugby Federation officials

Heineken East Africa General Manager Uche Unigwe fraternises with Uganda Rugby Federation officials

 

Amid a growing interest in Rugby amongst Ugandans, Heineken, a worldwide partner of Rugby World Cup 2015, has kicked off its latest campaign ‘This is Rugby’ at Legends Rugby Club in Kampala.

 

The campaign aims to drive broader appeal of the games, by not only having live match views but also adding a first-class experience for Heineken consumers.

 

Sam Namanya of the uganda Rugby Federation picks his reward for predicting the England win from Uche Unigwe the Heineken GM for EA

Sam Namanya of the uganda Rugby Federation picks his reward for predicting the England win from Uche Unigwe the Heineken GM for EA

Heineken Uganda National Sales Manager Nathan Akandwanaho said: “Rugby World Cup 2015 is tipped to be the biggest ever. To celebrate, we want to give Ugandan fans the ultimate screen experience that

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brings another level of enjoyment to the tournament and really opens Rugby World Cup 2015.’’

 

In the run up to the final show down on 31st October, Heineken Uganda will be hosting live screening events for fans across the country giving Rugby fans the chance to win exclusive Rugby merchandise.

 

 

Heineken Brand Ambassadors pose for a group photo with Steven Baryevuga the PR Lead for Uganda

Heineken Brand Ambassadors pose for a group photo with Steven Baryevuga the PR Lead for Uganda

The 2015 Rugby World Cup will be hosted in England and has been marked as one of the greatest sporting occasions of its kind. With 31 men in each of the squads, there are a total of 620 players taking part in this tournament – it promises to be a spectacular event, laced with unpredictability. The two African teams that qualified for the tournament are South Africa and Namibia. South Africa has a game against Japan on 19th September while Namibia will take on current trophy holders New Zealand on 24th September.

 

Some of the fans and Uganda rugby players pose for our photographers with Henieken officials

Some of the fans and Uganda rugby players pose for our photographers with Henieken officials

The Dutch brewer is a keen sponsor of global sports tournaments and unlike other industry players steers clear from sponsoring specific teams.

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