HEINEKEN IS launching the limited edition Kampala city bottle to consumers this Independence eve at Panamera bar from 7pm this evening.
Heineken will also be part of the ultimate DJ showdown that pits DJ Aludah against Kenya’s DJ Creme de la Cream who will also be launching the city bottle at Mbarara’s The Heat Bar on Saturday.
Heineken is taking ownership of Kampala city through the revival of the brand’s 360-degree Cities program. Designed to inspire consumers to break from their usual routines and makethe most out of their cities every time they grab a Heineken, the Open Your City campaign calls on fans everywhere to push boundaries and make the most of their legendary cities.
Open Kampala, aims to inspire Kampala natives to view the city in new light , and experience all the positive energy Kampala has to offer ; opportunities, adventure and fun. The fully integrated campaign includes a first of a kind, limited-edition Kampala City Heineken bottles. The bottle is a welcome surprise following last year’s Heineken cities of the world campaign that had 6 different labels of 6 cities; Amsterdam, London, New York, Rio de Janerio, Singapore and Shanghai.