” I was able to blend in wherever I went. I know that’s where my calling is. I cook African, my children are African, my friends are African. It’s just a natural thing for me.” She even speaks some native dialects. She’s long made a habit of sending clothes and other needed items to Africa. But a call to build was something else again. “Where am I going to get the money from to help these people in Africa?” she asked her grandma. “I didn’t know.” Then by accident or fate or divine providence a friend introduced her to shea butter, an oil used in countless bath and beauty products.
“And that’s how the idea formy business came up,” Okudi says. Shea is gritty in its natural state and only transforms with love. Sound familiar?
“I researched it and found that it moisturizes, it cleanses, it refreshens, it heals, it brightens, it just makes you shine. It’s naturally rich in vitamins A, E and F. So I figured out what I needed to do with it.” Her experiments led to lightly fragranced shea butter-based products, including lotions, creams and scrubs. She began marketing them. She gets raw shea in big blocks she breaks down by chopping and melting. She incorporates into her products natural oats and grains as well as fruit and herb oils to lend pleasing textures and scents. The fresh fruit and herbs are pressed by hand. Nothing’s processed.
“All this stuff comes from God’s green earth — oils, spices, herbs, organic cane sugar,” she says. Nothing’s written down either. “I have it all in my head. I know every ingredient in everything I make. Everything is made fresh to order and customized. Everything is hand-packaged, too.”
Selling at trade shows, house parties, off the Internet, the small business “started really growing and taking off for me,” she says. With her products now in chain stores, she contracts workers to act as sales demo reps where her products are carried. She also has a contract with a hand-mass manufacturing firm in Nashville, Tenn. She’s in discussions with a major beauty products manufacturer-distributor.
She says besides her line being “bomb diggity,” retailers and customers alike respond to “the mission purpose behind it,” adding, “It’s purposeful, its meaningful, there’s life to my company.” Her business has been based at various sites, including the Omaha Small Business Network.
Production’s unfolded in her mother’s kitchen, in a friend’s attic, in her house, wherever she can find usable space. “My business is simple, it doesn’t really need a big plant or office.”
Having a store of her own though was a dream. A few years ago “an angel” came into her life in the form of Robert Wolsmann, who within short order of meeting Okudi wrote her a check check for $10,000 – as a loan – to help her open her own shop. Wolsmann is not in the habit of lending such amounts to near total strangers but something in Okudi struck him. Besides, he says, “I could see she needed help. She showed me what she made and I was so impressed I presented her with that money. I couldn’t resist investing.” “He’s an awesome person,” Aisha says of Wolsmann.
“We’ve become great friends.” She says her dynamic personality attracts people to her. She feels what Wolsmann did is evidence “things work in mysterious ways – you don’t know what’s going to happen, you’ve just got to be prepared.” Her Organically Sweet Shea Butter Body Butter Store opened in 2010. The labor of love proved star-crossed when after two months her landlord evicted her. Okudi’s opened and closed two more stores to pursue new opportunities.
“Entrepreneurs go where they have to go to get thingsdone.” Evictions from two rental homes found to be uninhabitable took their toll. “I asked God, “What is going on? Why does this keep happening to me?’ I didn’t have nowhere to go. I was seeing myself back living from place to place like I’ve always been, still trying to take care of my kids and do my business.”
Stripping’s fast money lured her back for a short time. She and her kids stayed at the transitional housing program, Restored Hope, but when things didn’t work out there they went back to couch surfing before finding stability at the Salvation Army Shelter.
“It kept me focused on my mission. I’ve been called to be that missionary, so I’m not so upset anymore about why I’ve been bounced around or why things have happened the way they have. There’s a way bigger purpose. If you just be really humble and wait and be patient to see what God’s doing, He’ll turn things around.” It’s why she no longer dwells on the past or worries about what she doesn’t have right now.
“Nothing matters when it comes to material things. The only thing that matters to me is my health and just doing what I know is right in my heart to do. Even though I lived the way I lived, basically homeless, I realized I am very blessed and I remained grateful.
“God only gives you what you can handle. He obviously knew I was equipped to do it. You just do it, but there’s preparation to everything. Nothing goes to waste. Everything I’ve been through I’ve actually used as a powerful testimony to either encourage someone else or to inspire myself to move forward.”
For the past year she’s earned enough money to find stable living in her own downtown condo. Often asked to share her story before church congregations and community groups, her message is simple:
“To persevere, period. I don’t care what your situation is you’ve got to keep going. The world doesn’t stop, time doesn’t stop, problems never cease. You have to go through them. I go through my trials and tribulations and I never ask God to remove me out of them because it builds character, strength and perseverance for you to move on. I always tell people, ‘Don’t stop, just keep going.’ The fight is not easy, the fight ain’t no joke, it’s a war, it’s a battle. You’ve got to put full armor on and fight.
God don’t have punks in his army. “You’ve got to be a soldier for everything you put hour hands to.” She’s aware her success amid myriad struggles inspires others. “It reminds me who I am and that when I don’t think people are watching me they are. I’ve always been a happy, giving, loving person. Even when going through something, I pick myself up. Even my father said, ‘If you can be changed from where you came from, I know there’s a God.’ Now, he’s stopped drinking. He’s reborn.” She realizes her own rebirth may be hard for some to swallow. “People who knew me in my past might say, ‘Oh no, not Aisha, with what she used to do?'” She acknowledges she couldn’t transform without help.
“When I got the call to start my business to support the Africa missions I had no business training or education, I just did it. I’ve learned as much as I can from experts and entrepreneurs who’ve already been there and done it. I’ve seen what not to do and what to do. I’ve learned to listen more, to be more patient, to look at all options instead of just what I know, because it’s not about what I know it’s about what I need to know.