Coca-Cola Beverages Uganda has reintroduced the sale of returnable glass bottled soda, a move aimed at tapping into the growing demand for eco-friendly products.
The iconic glass bottle, a staple of Ugandan life for decades, has made a comeback in Kampala’s streets, with fans gathering at launch events across the city. The campaign, themed “Real Magic in Every Sip,” celebrates Coca-Cola’s enduring connection with customers through a product that transcends generations.
The returnable glass bottle is designed to make Coca-Cola accessible to everyone, blending affordability with a premium experience. The company aims to reduce waste and emissions by promoting the use of returnable glass bottles.
The reintroduction of the glass bottle is part of Coca-Cola’s broader efforts to reduce its environmental footprint and promote sustainability. The company has set ambitious targets to reduce waste and emissions.
Coca-Cola’s decision to revive the returnable glass bottle is seen as a strategic move to differentiate itself from competitors and appeal to customers seeking a unique experience. The campaign is expected to run for several weeks.
The launch events, held in buzzing locations such as Wandegeya, City Square, and Jinja Road, drew large crowds of fans who were eager to experience the nostalgic charm of the returnable glass bottle.
As part of its sustainability efforts, Coca-Cola is promoting the use of returnable glass bottles, which are designed to be reused multiple times. This approach is expected to significantly reduce waste and emissions associated with single-use packaging.
With the returnable glass bottle, Coca-Cola is reviving a nostalgic tradition that has been an integral part of Ugandan life for decades.
