Psalms Food industries has officially renewed its ambassadorial partnership with Queen Anisha Mugaga, in a continued push to strengthen its connection with young consumers across Uganda.
The signing ceremony took place on Friday and was attended by Sumz Snacks Marketing Manager Geoffrey, who represented the brand during the agreement finalization. Queen Anisha also had a brief meeting with the company’s Chief Executive Officer, Mr Ngabirano, where both parties reaffirmed their commitment to expanding youth-centered campaigns and product engagement.
Anisha, who is also a student at Elite High School, first partnered with Sumz Snacks after her Miss High School win, has played a key role in promoting the brand across school tours, youth activations, and digital platforms. Her influence among students has been credited with boosting brand visibility and strengthening Sam’s Snacks’ presence in the teen market.
Under the renewed contract, she will continue as a brand ambassador while taking on a more active role in upcoming campaigns. These will include school activations, social media promotions, and the introduction of new flavors and products designed specifically for young audiences.
Speaking after the signing, the brand emphasized that the decision to extend the partnership was driven by Anisha’s consistency, authenticity, and strong engagement with students nationwide.
The renewed collaboration signals Sumz Snacks’ continued investment in youth-driven marketing strategies, with a focus on lifestyle branding, school-based engagement, and digital storytelling.
With this extension, Queen Anisha Mugaga continues to solidify her position as one of Uganda’s most influential teen ambassadors, while Sumz Snacks strengthens its foothold in the competitive youth snack market.
