In a significant turnaround from the previous year, where the Speaker of Parliament, Honorable Anita Among, and fellow Members of Parliament nearly halted the Nyege Nyege festival, the event’s smooth progression was ensured through the intervention of the Prime Minister, ultimately culminating in its resounding success.
This year, to preempt any future interventions, a pivotal joint planning meeting between government and private sector stakeholders was convened just days ago at the Directorate of Ethics and Integrity. The gathering aimed to prepare for the eagerly awaited 8th edition of the Nyege Nyege festival, scheduled to take place in Jinja City from November 9-12.
The meeting, under the capable guidance of the Minister of State for Ethics and Integrity, Honorable Rose Lilly Akello, saw the active participation of key representatives from Uganda Breweries Limited, the festival’s primary sponsor, Nyege Nyege, Talent Africa, Busoga Kingdom, Uganda Police, the Ministry of ICT and National Guidance, among others. Together, they tackled a multitude of critical issues.
According to a reliable source present at the meeting, stakeholders conducted a comprehensive review of last year’s festival, encompassing aspects like security and ethical concerns, before embarking on discussions to enhance this year’s iteration.
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Furthermore, the source revealed that the stakeholders have formed a “National Organizing Committee” for the festival, which is scheduled to convene for its first meeting in the coming week. This committee will collaborate to organize, amplify, and expand the festival’s already substantial positive socio-economic impact on the people of Uganda.
The Nyege Nyege festival continues to draw thousands of Ugandans and international visitors to the picturesque banks of the River Nile each year, effectively marketing the country as a vibrant party and hospitality destination while introducing tourists to a plethora of other remarkable travel opportunities within Uganda.
The organizers reported that in 2019, the festival attracted approximately 13,000 attendees, with 4,000 hailing from beyond Uganda’s borders. Last year, approximately 15,000 individuals embraced the festival, including 10,000 Ugandans, 3,000 Kenyans, and 2,000 international guests.