The Dei Group of Companies, led by renowned Ugandan scientist and entrepreneur Dr. Mathias Magoola, has officially entered the agricultural sector with the launch of Organic New Earth (ONE)—a 100% organic fertilizer brand designed to restore soil health and promote sustainable farming practices.
The product was unveiled on Wednesday evening at the Mestil Hotel in Kampala, marking a significant addition to the Dei Group’s growing portfolio. Developed through extensive research and development, ONE offers a natural solution to soil degradation resulting from decades of synthetic fertilizer use.
According to Herbert Gasasira, Operations and Quality Manager at Dei Organic International, the fertilizer is made from composted chicken manure and green waste. “This fertilizer doesn’t just feed the plant—it feeds the soil,” Gasasira explained. “It restores the natural balance as intended by nature. Unlike synthetic products that deplete the land, Organic New Earth heals and rebuilds soil productivity across all crop types.”
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Beyond agriculture, the new venture is expected to contribute to job creation in farming, manufacturing, and logistics—aligning with Uganda’s broader goals for employment and economic growth.
Shalton Namuwoza, CEO of the National Organic Agricultural Movement of Uganda (NOGAMU), welcomed the initiative as a timely innovation in Africa’s journey toward organic food production. “There’s a significant gap in organic input production across the continent,” he said. “With this new product, Uganda is positioning itself not just as East Africa’s food basket, but as a leader in organic agriculture across Africa.”
He emphasized the need for deliberate investment and collaboration across the agricultural value chain to fully realize this vision.
Alex Lwakuba, Commissioner for Crop Production at the Ministry of Agriculture, noted that the global shift toward safer, chemical-free foods presents a major opportunity for Uganda. “The demand for organic produce is rising globally,” he said. “Uganda is well-placed to meet this demand, and innovations like Organic New Earth are vital to transforming our agriculture from subsistence-based systems to market-oriented models.”
Lwakuba added that organic farming is both profitable and environmentally responsible, aligning with sustainable development goals and ensuring long-term food security.
